Glossary

Telephony and AI. Clearly explained.

20 compact definitions on Swiss telephony, data protection, and AI — researched with sources from BAKOM, Fedlex, EDÖB, ETH, and EPFL.

Terms

What is an AI phone assistant?

Software that handles calls autonomously, books appointments, and documents conversations.

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What is a Combox?

Swisscom brand name for the digital answering machine — function, variants, limits.

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What is call forwarding?

Three variants and GSM codes for Swisscom, Sunrise, and Salt.

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What is VoIP?

Voice telephony over the internet — BAKOM fundamentals for Swiss SMBs.

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What is cloud telephony?

Phone system as an online service instead of on-premise hardware.

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What is a SIP trunk?

Virtual phone line between VoIP system and the public network.

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What is a phone system (PBX)?

A company's switchboard — types, functions, SMB choice.

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What is IVR?

Classic key-press voice menu — limits and AI alternative.

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What is an answering machine?

Definition, history, today's forms (Combox, voicemail), and limits.

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What is a virtual reception?

External service that takes calls in your company's name.

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What is a call centre?

Inbound vs. outbound, in-house vs. outsourcing, the Swiss market.

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What is a hotline?

Dedicated number for support and advice — types and setup.

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What is a business number?

Swiss number types: landline, mobile, 0800, 0848, 0900.

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What is number portability?

Keep your number when switching providers — guaranteed by Swiss law.

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What is Swiss German AI?

Dialect speech recognition: ETH SwissDial, Apertus, practical guidance.

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What is a voice assistant?

Voice-controlled AI software: smart speakers, cars, phone assistants.

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What is an LLM?

Large language model — how it works, examples, the Swiss Apertus.

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What is DSG / FADP?

Swiss Data Protection Act since 1.9.2023 — principles and SMB duties.

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What is the EU AI Act?

Regulation 2024/1689: risk classes, deadlines, relevance for Swiss SMBs.

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What is a phone audit?

Systematic call analysis in five steps — template included.

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